Coming up with ideas can be very fast or very slow. Some ideas hit you suddenly, which i then have to get down on party very quickly so i dont forget. This is very rare though, so doesnt happen often.
Normally ideas come from working on similar projects for a long time, over which your ideas slowly grow to make the process/invention etc work better. This is the normal way engineers get ideas. They learn about a problem and them think up ways to make it better.
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